May 18, 2022
Have you ever stopped
yourself from bringing your idea to life because you think that
it's already been done before? Have you ever told yourself that a
market is too saturated and there's no place for you? This could
not be farther from the truth and Michelle Shemilt founder of NUMI
is here today to prove that.
With ZERO background
in the fashion industry, Michelle set out to create something she
needed herself. A sustainable, sweat-proof silk top that could
withstand the wear and tear of a working woman's day. Not only did
she create this new product, but it became one of the best-selling
tops on the marketplace. Today Michelle shares how she founded NUMI
in a very crowded industry, and how her products have been able to
stick out among the saturation.
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